1. Assess the importance of marketing in the media area you have studied.
Spiderman Homecoming, The Lego Movie 2, Beauty and the Beast, Furious 7
The three movies, Spiderman Homecoming, The Lego Movie 2, Beauty and the Beast, and Furious
7 all have one thing in common. They were all marketed successfully. However, this leads us to wonder
how they marketed it.. It questions how much recognition was gained due to marketing. Marketing
allowed much more fame and recognition for these movies.
7 all have one thing in common. They were all marketed successfully. However, this leads us to wonder
how they marketed it.. It questions how much recognition was gained due to marketing. Marketing
allowed much more fame and recognition for these movies.
First, let’s start off with Spiderman Homecoming. Spiderman Homecoming used marketing for
their film. They cross-promoted with Target. Due to this, they got more popular. Many people go to
Target, hence they will see Spiderman products all around target. Along with this, Target gets the same
treatment. Moving along, Spider Man Homecoming’s market team used toys and other products as a
way to get kids to want to watch the movie. This was a great move on behalf of the marketing team.
They also used the new Spiderman game for te ps4 to create hype for the movie. Synergy was also used.
They partnered with Cinnamon Toast Crunch for more promotion. On the boxes of Cinnamon Toast
Crunch, Spiderman was posted. Along with this, to increase demand, a toy was placed inside of the
box, which kids would want.
their film. They cross-promoted with Target. Due to this, they got more popular. Many people go to
Target, hence they will see Spiderman products all around target. Along with this, Target gets the same
treatment. Moving along, Spider Man Homecoming’s market team used toys and other products as a
way to get kids to want to watch the movie. This was a great move on behalf of the marketing team.
They also used the new Spiderman game for te ps4 to create hype for the movie. Synergy was also used.
They partnered with Cinnamon Toast Crunch for more promotion. On the boxes of Cinnamon Toast
Crunch, Spiderman was posted. Along with this, to increase demand, a toy was placed inside of the
box, which kids would want.
Next, The Lego Movie 2 also used marketing for their film. Burger King was cross promoted with
this movie. On the Burger King flyers, Legoland was promoted. Legoland is the production of The
Lego Movie 2. As for merchandise, there were toys produced. These toys would be wanted by kids.
They range from little monster figurines to actual tiny people. There are also actually sets of toys that
you can buy in bulk. This was a great strategy produced by the merchandising team. The reason for this
is because the kids will want to buy the whole set, causing a massive increase in demand. As for
synergy, the Warner Brothers were the distribution company.
this movie. On the Burger King flyers, Legoland was promoted. Legoland is the production of The
Lego Movie 2. As for merchandise, there were toys produced. These toys would be wanted by kids.
They range from little monster figurines to actual tiny people. There are also actually sets of toys that
you can buy in bulk. This was a great strategy produced by the merchandising team. The reason for this
is because the kids will want to buy the whole set, causing a massive increase in demand. As for
synergy, the Warner Brothers were the distribution company.
Another movie, Beauty and the Beast, also used marketing for their film. They partnered with
Kohl’s and brought out exclusive items. They partnered with Twinning and put their packaging branded
Beauty and the Beast. The Bachelor hosted a whole special edition episode to promote the upcoming
release. And Silverware had a set of Fine China. There were also special iMessage stickers themed
Beauty and the Beast. Along with this, there were also Twitter stickers. As for the merchandise that
the marketing team set out, there were a variety of clothes, ornaments, dolls, and more on the Disney
website. They teamed up with Hot Topic to release t-shirts, mugs, jewelry, and more. Target released
the clothing for it, and Hallmark released the ornaments and mugs. As for synergy, Disney used it
when a couple of the movie’s stars hosted a special edition of ‘The Bachelor’ on ABC to promote
the upcoming release.
Kohl’s and brought out exclusive items. They partnered with Twinning and put their packaging branded
Beauty and the Beast. The Bachelor hosted a whole special edition episode to promote the upcoming
release. And Silverware had a set of Fine China. There were also special iMessage stickers themed
Beauty and the Beast. Along with this, there were also Twitter stickers. As for the merchandise that
the marketing team set out, there were a variety of clothes, ornaments, dolls, and more on the Disney
website. They teamed up with Hot Topic to release t-shirts, mugs, jewelry, and more. Target released
the clothing for it, and Hallmark released the ornaments and mugs. As for synergy, Disney used it
when a couple of the movie’s stars hosted a special edition of ‘The Bachelor’ on ABC to promote
the upcoming release.
Lastly, Furious 7 used marketing for their film. There were special events to promote this movie.
Universal CityWalk had a movie marathon at their AMC theater, which included Furious 7. Along
with this, Universal Studios introduced a new ride called “Fast and Furious - Supercharged.” This
ride is based off of the movie Furious 7, giving a lot of promotion. A video game was released based
on Furious 7 by Forza Horizon 2. There were contests all over the US on radio stations where they
would give tickets away for the premiere or they would give updates on the movie. Merchandise was
sold by different providers. There were shirts, key chains, hats, water bottles, and much more. It also
won 2 teen choice awards, giving away more exposure.
Universal CityWalk had a movie marathon at their AMC theater, which included Furious 7. Along
with this, Universal Studios introduced a new ride called “Fast and Furious - Supercharged.” This
ride is based off of the movie Furious 7, giving a lot of promotion. A video game was released based
on Furious 7 by Forza Horizon 2. There were contests all over the US on radio stations where they
would give tickets away for the premiere or they would give updates on the movie. Merchandise was
sold by different providers. There were shirts, key chains, hats, water bottles, and much more. It also
won 2 teen choice awards, giving away more exposure.
To sum it all up, marketing has a huge impact on these movies. Spider Man Homecoming uses
Target to gain more attention on the movies by having products with Spider Man himself on it. The
Lego Movie 2 uses Burger King flyers to promote its film by having pictures of Lego on it. Beauty and
the Beast uses many products to promote themselves on multiple platforms. Lastly, Furious 7 uses
Universal to self market by creating the ride “Fast and Furious - Supercharged.” All of these movies
also market through merchandise produced based off of the movie.
Target to gain more attention on the movies by having products with Spider Man himself on it. The
Lego Movie 2 uses Burger King flyers to promote its film by having pictures of Lego on it. Beauty and
the Beast uses many products to promote themselves on multiple platforms. Lastly, Furious 7 uses
Universal to self market by creating the ride “Fast and Furious - Supercharged.” All of these movies
also market through merchandise produced based off of the movie.
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